Frequently Asked Questions
Everything you need to know about LeadIdentifier. Can't find the answer you're looking for? Contact our team.
How does LeadIdentifier identify anonymous visitors?
LeadIdentifier uses a combination of IP tracking, browser fingerprinting, and our proprietary database of business information to identify companies visiting your website.
For individual visitors, digital footprint matching can often identify decision-makers before form submission. Our identity graph contains 300M+ profiles built from publicly available professional data, helping us match anonymous sessions to real people with remarkable precision.
When a match is found, we push the identified contact's information — name, email, company, role, and intent signals — directly to your CRM or email platform in real time.
How accurate is the visitor identification?
Our system typically identifies 30-40% of your B2B website visitors at the company level with over 95% accuracy.
Individual contact identification ranges from 15-25% of total visitors, varying by industry. B2B sectors with strong professional data coverage (technology, finance, marketing) tend to see higher identification rates than B2C or highly regulated industries.
We prioritize precision over recall — we'd rather give you 200 highly accurate leads than 2,000 questionable ones.
Is LeadIdentifier compliant with privacy regulations?
Yes. LeadIdentifier is fully compliant with GDPR, CCPA, and other major privacy regulations.
We identify visitors using only publicly available business information — the kind of data that professionals make accessible through LinkedIn profiles, company directories, and public professional databases. We do not use third-party cookies, buy or sell personal consumer data, or access any private or protected records.
Consent management tools are provided so your team can implement opt-out mechanisms where required by local regulations. Our data processing agreements (DPA) are available on request for enterprise customers.
How does the free trial work?
The trial grants you 200 free identification credits with full access to all features — no credit card required.
During your trial you'll get complete visibility into visiting companies, full analytics access, and can test re-engagement tools on identified contacts. Free onboarding support is included — our team will help you install the tracking snippet, connect your CRM, and review your first identified leads together.
Meaningful insights typically emerge within 7-14 days of data collection, so we recommend running the trial for at least two weeks before evaluating results.
How long does it take to set up?
Basic setup takes less than 5 minutes. You'll add a single JavaScript snippet to your website's <head> tag — no developer required for most platforms.
For Shopify and WooCommerce users, we have one-click app installs that handle everything automatically. For other platforms (WordPress, Webflow, custom builds), it's a simple copy-paste of one line of code.
You'll see visitor data start appearing immediately. Our free onboarding call (included with all plans) helps you configure CRM routing, set up email sequences, and review your first 48 hours of identified leads.
Can LeadIdentifier integrate with my CRM?
Yes. Native integrations are available for Salesforce, HubSpot, Pipedrive, Klaviyo, GoHighLevel, and more.
Each integration is a direct push — when a visitor is identified, their contact record and intent signals are created or updated in your CRM within seconds. You can configure field mapping, lead scoring thresholds, and automation triggers without writing any code.
For platforms not on our native list, a generic webhook integration lets you push identified contacts to any endpoint. Custom integrations are available for Enterprise customers on request.
Still have questions?
Our team is happy to walk you through how LeadIdentifier works for your specific use case.